Standards help us live better: UNI’s new awareness campaign

Standards are everywhere in our lives, and they help us live better. To help say this, UNI, the Italian National Standardization Body, has received an exceptional  celebrity endorsement: Giovanni Storti (from the famous Italian comedy group Aldo, Giovanni and Giacomo), is the leading actor in UNI’s new awareness campaign on the role of standards in everyday life.

Yes, because standards are a familiar presence that literally come with us from when we get out of bed (the floor, the faucet, the toothpaste, the coffee pot…) until we go to bed!

 

In this fun and ironic spot lasting just over 1 minute, we follow Giovanni as he goes about his day, to discover how standards concretely ensure quality, safety and well-being to our life.

 

UNI, together with the entire standardisation system (including European and international), has been committed for more than 100 years to developing standards that help us live every day in a safer, more sustainable, more beautiful world. In short: in a well-made world.

 

Now, they want to tell everybody.

 

Watch the full video here

image
Contact:

Giovanni COLLOT
gcollot@cencenelec.eu

SIMILAR NEWS

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on, your device to remember your preferences.

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone.

I accept all cookies
)